Case Study: 3D Direct Mail Achieves 100% Occupancy
at Retail Shops
This month, we’re happy to bring you an example of one of our most successful promotional campaigns. See how we helped a retail marketplace attract new tenants, and then look forward to next month - when we’ll deliver practical tips on how you can get great results from your next promotional campaign!
3D Direct Mail Achieves
100% Occupancy at Retail Shops
How to Attract Tenants When Retail Spending is Down
When Don Schleicher and his business partner, Paul Berenson, purchased Colony Mill Marketplace, 20% of the retail space was empty. Filling this space was a top priority. Don notes, “Our goal was to attract retailers that complemented one another. We did not want a mall full of stores competing for consumers’ money.” The challenge, however, was attracting major retailers to open new stores when retail spending was trending down, and Keene, NH was a secondary market.
100% Occupancy in Less Than One Year
Through follow up calls after each mailing, Colony Mill found 100% memorability for the campaign. This opened the door for further conversations about the opportunities to lease space at the mall. More than fifty percent of the retailer’s targeted in this campaign visited the mall, and in less than one year Colony Mill Marketplace filled all available space with quality merchants who complemented the current retailer mix.
Want to know how we did it? Click here to read about our strategy and how it might apply to your business.