 |
|
 |
People often look at graphic design as an art, however there is a logical process to creating effective design. Be sure your graphic designer understands the creative process. |
 |
A great design is only great if it can be reproduced. Can your graphic designer create design that work in print? Electronically? On the web? |
 |
A great graphic designer is someone who can think creatively, but in the end understands it is about the business results not the design. |
 |
Ask your designer direct questions about the results their solutions delivered. What were the objectives of the project? How did they help the company incorporate tracking capabilities into the program? |
 |
A great designer will leverage their experience with a large number of companies to help you think about how your pieces can be multi-functional. |
 |
A great designer needs to be able to focus on the big picture and take care of all the little details. They must have a track record of delivering projects on-time, on-budget, every time. |
 |
A great graphic designer must have the ability to integrate seamlessly into your team. You should feel they are working in your best interest. |
