 | Challenge: Simplifying the Process
of Mailing Samples
As a distributor for specialty architectural products for over 20 years, Shannon’s main marketing strategy has been to send samples to architectural firms to meet their specific project requirements and showcase the quality products Shannon offers.
For years they had been using a standard white corrugated box affixed with a series of labels that had to be manually stuck on every time they sent out a box! In addition, the logos were designed in every imaginable color and did nothing to communicate Shannon's brand. Shannon hired DesignQuest to develop new packaging that would brand the company and be easier to send out.
Results: A New, Fresh Look,
Easy-To-Send Samples
The new packaging served as the launch pad for a whole new corporate identity that incorporated the existing logo. The new boxes actually increased Shannon’s marketing efforts because they enabled the firm to send out samples without a major assembly process. The client previously had loved the labels he had in all different colors. But as he came to understand how the identity worked, he realized that these labels no longer worked. He called to report that he had thrown them all away -- that's when we knew the transition to the new brand was a success!
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