 | Challenge: Established Company
Needs Updated Image
When your business is over 100 years old and you have created several marketing pieces over the years, how do you update your brand while maintaining consistency? That’s the question that triggered Swerling Milton Winnick Public Adjusters (SMW) to call DesignQuest. The company needed a new capabilities brochure because their current inventory was running low. They also realized that, because they had created so many different pieces over the years, they were not extending their brand as effectively as they could with their internal and external audiences.
Result: A Fresh New Look
Leveraged Successfully
SMW’s new image communicates its values in an inviting, modern way. More importantly, it is reflected consistently on everything that leaves the company and is extended into every internal and external communications piece. From note cards and notepads to newsletters, from trade show materials to promotional products, from claims binders to signage, everything that touches a member of SMW’s key audiences – its employees, customers, vendors and strategic partners -- is clearly branded. SMW is leveraging its brand consistently and successfully in the marketplace. |
